AAD B2C Helps Businesses Authenticate Consumers

  • Azure Active Directory Business to Consumer lets an organization enable consumers to sign in to their Web and mobile applications using credentials from most popular consumer identity providers.
  • This service should allow organizations to speed up the development process for their applications compared to building a custom identity solution.
  • An entry-level tier of the service is free, but a large count of users or the use of Azure Multifactor Authentication requires paid licensing of the service.

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